Marina Krakovsky, author of THE MIDDLEMAN ECONOMY, speaks to professional groups, associations, and companies that include Google. Topics are readily tailored to diverse sectors of industry that operate as middlemen in today’s changing economy, including business consultants, journalists, publicists, B2B leaders, real estate professionals, hospitality and travel consultants, wedding planners, agents, brokers, and small-business owners.
Find Your Power in the Middle
We usually think of all the power belonging to people at the top. But some of the most powerful and prosperous positions in today’s economy are hidden in plain sight: in the middle. Middlemen—the women and men who serve as true connectors in today’s business world—have great power, but often don’t recognize the untapped potential of their pivotal position. In this talk, Marina Krakovsky shows six ways to own the power in the middle, which leads to more influence, more opportunity, and ultimately a better career.
The Middleman in the Age of the Internet
(as seen in Authors@Google)
Today’s hyper-connected Age of the Internet makes the role of middleman more prevalent than ever. From appliance flippers on Craigslist and PowerSellers on eBay to Internet-enabled middleman businesses like Airbnb, TaskRabbit, and ZocDoc (and the many venture capitalists who fund them), middlemen thrive in the modern economy. Krakovsky shatters old stigmas about middlemen of yesteryear, explaining why some middlemen have disappeared while many others have gained in importance. She offers clear suggestions about what today’s businesses must do to make technological progress work for them, not against them.
Other Topics include:
We Are All Middlemen; Network like a Middleman; Making the Middleman Your Partner
FORMAT OPTIONS: Keynote, In-Service Training, or Workshop
TIME REQUIREMENTS: 1-hour, 90-minute, or Half Day
To discuss hiring Marina to speak at your event, please contact Tom Neilssen at firstname.lastname@example.org.
PEOPLE ARE SAYING:
“What a wonderful talk: you explained everything really well and engaged the audience with an interesting variety of clear, relatable stories and examples, from Bill Gates to Tom Clancy. You looked so comfortable up there—just a fabulous speaker!”
—Pam Grange, Event Operations Manager, Peninsula Arts & Letters
“Marina’s an engaging speaker who brought her book topic alive for our audience at Xerox PARC. She skillfully weaves vivid metaphors to explain her original ideas in a direct and accessible way. Her lively presentation style is a great match for her fascinating message.”
—Paul Sas, Co-Chair of Program Development, BayCHI
“As soon as I first heard Marina explain the six middleman roles, I knew her message would resonate with the many types of business owners in the Chamber of Commerce. It sure did. Most of the attendees understood from the start that they were a connector between one group and another–but by the end of Marina’s interesting and thought-provoking talk they could see new ways they were a middleman: many raised their hands to say things like, “I’m a Bridge, and sometimes I have to be an Enforcer.” Some said they now have a simple way to articulate to clients what it is they do to provide value, which is often challenging when you’re selling intangible services. And just as I expected, this great feedback came from professionals across many types of businesses, including franchise consulting, team-building, IT, network marketing, and several others. I will be recommending Marina to other groups looking for interesting, engaging speakers.”
—Madlen Saddik, San Mateo Chamber Business Education Series
“Marina’s framework for value-creation in two-sided marketplaces unlocked a new way of thinking about our business relationships and networks. Her expertise in behavioral economics is captivating, her presentation style is lively and interactive, and she is a friendly and exceptionally knowledgeable speaker and thought leader.”
—Lisa LaMagna, Programs Manager, Women In Consulting
“Marina Krakovsky’s eye-opening talk on the value of middlemen was really well-received at our annual regional conference. With her wide range of interesting and relatable examples, she held our attention throughout, and afterward our members commented on her intriguing insights and engaging presentation style. Great food for thought and a thoroughly enjoyable presentation!”
—Cynthia Wilcox, Vice President, San Francisco Regional Mensa
CLICK HERE to download Marina’s media kit.