What Everyone Got Wrong About ‘the Long Tail’ (Marker by Medium)

Fifteen years ago, as Silicon Valley was recovering from the dot-com bust, David Hornik, a long-time VC at August Capital, started seeing a recurring theme in pitches from startup founders: overt references to a new term called “the long tail.” A typical pitch deck included a slide showing a stylized sales graph taken straight from a 2004 Wired magazine article by that name,…

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